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International Journal of Applied Agricultural & Horticultural Sciences
  • 29 April, 2024
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Language : English
DOI Prefix : 10.37322
P-ISSN : 0974-0775
E-ISSN : 2582-4198
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  • 1. Papers are invited for the forthcoming issues of Green Farming. Few Mini Review articles on applied aspects of new approaches (with Sr. Authors) may be adjusted, if sent on priority by email. For more details, please contact us.
Vol. 10 (1) : January-February 2019 issue
Green Farming Vol. 10 (1) : 77-80 ; January-February, 2019
An empirical study on economic analysis of barley (Hordeum vulgare) marketing in Hisar District of Haryana
ASHUTOSH CHATURVEDIab1*,  S.K. GOYALb2  and  RAKESH RATHOREc3
aSam Higginbottom University of Agriculture, Technology and Sciences, Prayagraj - 211 007 (Uttar Pradesh),
bDepartment of Business Management, CCS Haryana Agricultural University, Hisar - 125 004 (Haryana), cInstitute of Agri. Business Management, SKRAU, Bikaner - 334 006 (Rajasthan)
Designation :  
1,3Ph.D. Scholar *(aashutosh1908@gmail.com),  2Professor & Head
Subject : Agriculture Economics, Agri-Business, Marketing & Statistics, Farm Management
Paper No. : P-7523
Total Pages : 4
Received : 18 January 2019
Revised accepted : 22 January 2019
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Citation :

ASHUTOSH CHATURVEDI, S.K. GOYAL and RAKESH RATHORE. 2019. An empirical study on economic analysis of barley (Hordeum vulgare) marketing in Hisar District of Haryana. Green Farming Vol. 10 (1) : 77-80 ; January-February, 2019

ABSTRACT
Barley is economically important cereal grain crop in India. It use making various health food items and consumed as animal feed besides many industrial uses for making malt and beverage. The Hisar district of Haryana selected for study purpose. Multistage sampling adopted for selection of the respondents. The two village from block I and three village from the block II purposively selected. Both the primary and secondary were collected for study, for primary data the questionnaire method used for the farmers interaction and secondary data were also collected related to study from various published sources like university extension reports from various research papers etc. To identify the marketing channel of barley and to study marketing cost, and margin involve in marketing of barley were the main objectives of the study. Mainly two channel was identified or prevalent for barley marketing in study area channel I, Producer Ú Consumer and channel II, Producer Ú Village trader Ú Wholesaler Ú Retailer consumer. Channel I is shortest and direct channel of the barley marketing the cost of production was 2.25 ?/kg the total cost incurred by farmers in this channel was ` 5.00 /kg and sell to the consumer at `14 /kg The farmers' profit margin was ` 9.00 /kg in this channel and which was 64 per cent of consumer price. The farmers profit margin in channel II was ` 7.00/kg and it was 35 per cent to consumer price less compare than channel I because involvement of intermediaries wholesalers and retailers.
Key words :
Barley crop, Economic analysis, Marketing, Marketing channel.