It has been seen that the jute crop is facing constant threats from the huge labour requirement, retting techniques, unpredictable yield returns and tough competition from other crops leading to its shrinkage in area. An attempt was taken in study in this line where 133 farmers from two blocks of 24 pgs, WB was selected and the improved technology was provided to them including new varieties, improved package technology, integrated nutrient management, integrated weed management, integrated pest and disease management, mixed cropping and modern retting technique for a period of two years and the programme was continued for jute and subsequent crop. There was an overwhelming response as the farmers fetched a whopping price of ` 3600 on jute fibres per quintal and ` 1200 on jute sticks per hectare. Not only the yield but the quality of the fibre produced using CRIJAF sona a retting consortium produced by CRIJAF had played a good role. As was evident there was a near two fold increase in income from the weed management component which is relevant as the crop faces much problem due to weed. This project was funded by ICAR AINP, Jute and allied fibres for the farmers under the Tribal Sub Plan. The success of the project had a call for extending the plan in the third year.