The farmers producing organic brinjal during the season 2012-13 were selected. Besides this, the samples of organic brinjal were also selected from the organic farm, College of Agriculture, Pune. The major organic inputs used for producing one hectare of brinjal were vermi-compost (` 25250.00). It is revealed that the per hectare cost 'C' worked out to ` 1,98, 078.72 and ` 1,15,576.60 for producing the organic brinjal at Paragon and Agricultural College, Pune, respectively. Whereas, the total cost for producing one hectare of inorganic brinjal was ` 2,00,281.56. The yield of inorganic brinjal was highest (179.25 q/ha). The organic brinjal of pargaon organic unit was profitable with B: C ratio of 1.79. The average per quintal cost of organic brinjal was ` 59.57 and ` 99.57. Grading charges was the major item contributing 79 per cent to the total marketing cost at organic unit Agric. College, Pune and The producer's share in consumer's rupee was more than 98 per cent. The majority of the farmers (89 per cent) reported low demand for organic produce was major constraints in organic farming. The present study suggests switching over to organic farming. Producers of organic vegetables are not finding market for their produce locally and marketing expenses are more for marketing the produce in Metropolitan cities, hence consumer awareness about health consciousness and the quality of products produced from organic farming should be increased, so that producer will get good price for the organic produce.