Information plays a vital role in field of agriculture and radio is very cheapest and important source of dissemination of information. The present study was conducted during 2011 and 2012 in Gwalior district of Madhya Pradesh. The total sample consisted of 300 respondents spread over 20 villages of the district. Data were collected with the help of structured interview schedule. The majority of the respondents 58.33 percent perceived medium effectiveness of farm broadcast category in transfer of agricultural technology. The zero order correlation coefficient were determined between independent variables i.e. age, education, family background, social participation, occupation, land holding, annual income, credit orientation, economic status, attitude towards farm broadcast, extension participation, belief in broadcast, knowledge about farm broadcast were found significant relationship with dependent variable-effectiveness of farm broadcast at 1% level of probability whereas caste, family size and type family were no significant relationship with dependent variable- effectiveness of farm broadcast. The coefficient of multiple determinations (R2) shows that all eleven variables jointly explain 81.00 per cent of the variation in effectiveness of farm broadcast. In this study, preferences about different aspects of farm broadcast included - time of broadcast, duration, modes of presentation and language of the broadcast. Majority (66.67%) of the respondents suggested that use of local language during broadcasting the programme.