Vol. 9 (6) : November-December 2018 issue
Green Farming Vol. 9 (6) : 1076-1080 ; November-December, 2018
Determination of factors influencing consumption pattern of milk in Kolkata metropolitan : An application of multinomial logistic regression analysis
ARNAB ROYa1*, RAVINDER MALHOTRAa2, SUBIKASH BEHERAa3 and RAGHUPATHI R.b4
aDivision of Dairy Economics, Statistics & Management, ICAR-National Dairy Research Institute,
Karnal - 132 001 (Haryana),
bDepartment of Agricultural Economics, College of Agriculture, University of Agricultural Science, GKVK, Bengaluru - 560 065 (Karnataka)
Designation : 1,3,4Research Scholar *(royarnab_94@rediffmail.com), 2Principal Scientist
Subject : Animal Husbandry, Veterinary & Dairy Sciences
Paper No. : P-7476
Total Pages : 5
Received : 01 November 2018
Revised accepted : 27 November 2018
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Citation :
ARNAB ROY, RAVINDER MALHOTRA, SUBIKASH BEHERA and RAGHUPATHI R. 2018. Determination of factors influencing consumption pattern of milk in Kolkata metropolitan : An application of multinomial logistic regression analysis. Green Farming Vol. 9 (6) : 1076-1080 ; November-December, 2018
ABSTRACT
In the study, an attempt was made to determine the factors influencing the consumption pattern of milk in Kolkata metropolitan of West Bengal State. The data were collected using multistage stratified random sampling technique. Of the 200 respondents, 89.6% consumed milk every day, while 13.8% consumed on certain days. The findings of the multinomial logit model for milk consumption behaviour suggested that unpacked fluid milk preference is related positively to income and size of household, age of the household head, and negatively to education level of the household head and status of the household wife. Similarly, pasteurized and sterilized fluid milk preferences are related positively to income and the education level of the household head, household size and negatively to age of the household head.
Key words :
Consumption pattern of milk, Fluid milk preference, Multinomial logistic model, Pasturized milk.
