Vegetable based industries are the engine for economic growth and employment generation in rural areas, and they lay a solid foundation for the development of managerial capacity in the young and emerging entrepreneurs. The major vegetables grown in Kolar are potato, onion, tomato, cabbage, cauliflower, and brinjal. An efficient marketing system ensures higher levels of income for the farmers and widens the market for the produce by taking them to remote corners of the country. The intermediaries stored to various malpractices which aggravated the marketing problems, such as high commission charges, unauthorized deductions and lack of remunerative price for the produce, ultimately leading to increased price spread and reduced share of the product in consumer's rupee methodology. The most common marketing channels engaged in the marketing of vegetables in Kolar district are, Producers-Consumers, Producers-Retailers-Consumers, Producers-Wholesalers-Retailers-Consumers. Channel I involves the total marketing costs of Rs. 618 and market margin of Rs. 270 and market price spread of Rs. 845, market efficiency of the shepherd method is 2.67%.The total marketing cost in channel–II is Rs. 330 low amount of marketing cost followed by the channel I total market margins in channel I is 270 rupees per quintal but channel II is market margin is 685 rupees is the getting profitable. Most of the farmers expressed labour scarcity and high cost of growth regulators as the major constraints.