Vol. 1 (4) : July-August 2010 issue
Green Farming Vol. 1 (4) : 406-408 (July-August, 2010) (New Series)
Effectiveness of media mix in transfer of complex ‘principle’ knowledge of fertilizer management in cotton
M.H. GEETEa1*, G.S. NARKARb2 and S.G. JONDHALEc3
aCollege of Agriculture, Tondapur, Dist. Hingoli (Maharashtra),
bPanchyat Samiti Kagal, Dist. Kolhapur (Maharashtra),
cDept. of Extension Education, Marathwada Agricultural University, Parbhani - 431 402 (Maharashtra)
Designation : 1Principal, 2Extension Officer (Agril.), 3Ex-Head
Subject : Agronomy and Crop Production
Paper No. :
Total Pages : 3
Received :
Revised accepted :
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Citation :
M.H. GEETE, G.S. NARKAR and S.G. JONDHALE. 2010. Effectiveness of media mix in transfer of complex ‘principle’ knowledge of fertilizer management in cotton. Green Farming Vol. 1 (4) : 406-408 ; July-August, 2010 (New Series)
ABSTRACT
In this experimental study an attempt has been made to measure effectiveness of media mix treatments on gain and retention of 'principle' knowledge of fertilizer management technique in cotton in Parbhani district of Marathwada region of Maharashtra. The study was based on primary data collected through 'before and after' experimental design through structured interview schedule. The results revealed that among the all nine media-mix treatments used, the lecture + method demonstration + group discussion was the most effective media- mix treatment in terms of 'principle' knowledge gain as well as retention of complex fertilizer management technology in cotton by the farmers, indicating that when combination of different media was used, the effectiveness in message delivery and retention increases to better extent.
Key words :
Cotton, Effectiveness, Fertilizer management, Knowledge gain, Knowledge retention, Media mix, Principle knowledge.
