An experiment was conducted to evaluate the ten varieties of standard chrysanthemum, namely Star Yellow, Tata Century, Star White, Pusa Century, Pusa Arunodya, Thain Chen Queen, Pusa Kesri, Hybrid-1, Hybrid-2 and Jaya. The experiment was conducted during the year 2016-2017 at College of Horticulture Mandsaur, Madhya Pradesh. Study revealed that the various cultivars showed significant difference with respect of growth, flowering, vase-life and biochemical parameters. Among the standard cultivars studied the cv. Pusa Century showed the best performance with respect of plant height (95.60 cm), number of leaves per plant (52.87), stalk length (87.37 cm), stalk girth (5.07 mm) and flower diameter (13.70 cm). The maximum leaf length (9.97 cm) was recorded by the cv. Star White. The earliest flower bud appearance (25.67 days) and first flower opening (53.13 days) were recorded by cv. Tata Century. The maximum vase life of flower (26.00 days) was recorded in cv. Pusa Kesri. The maximum pigment content (0.67 mg/100g) was recorded in cv. Jaya and the maximum T.S.S. in petals 7.900 Brix was recorded in cv. Hybrid-1. The maximum soluble sugars content in petals (4.66 mg/g) was recorded with Thai Chen Queen and the maximum reducing sugars content in petals (3.87 mg/g) was recorded with Star Yellow.