The present study was conducted in Chintamani taluk of Chikkaballapur district of Karnataka state. The study analysed the management practices and financial viability of broiler production. The primary data was collected from 30 farmer respondents practising broiler farming in 13 villages of Chintamani taluk. All the sample contract broiler farmers followed all-in all-out system of rearing of birds and deep litter system of housing. The average flock size maintained by the broiler farms was 12,383 birds and the average number of batches reared per year was five. The mortality of birds was found to be 8.30 per cent. The average age of the bird at the time of marketing was 39.50 days which was within the normal range of 35-40 days. The live weight per bird was found to be 2.26 kg with a FCR of 1.74. The total cost incurred per batch for rearing a flock size of 12,383 birds was estimated to be ` 1,32,627/-. Among the fixed costs, amortized cost was the major cost accounting for 86.76 per cent of the total fixed cost followed by depreciation on equipments (11.86 %) and interest on fixed capital (4.38 %). Among the variable costs, labour was the major cost accounting for 40.80 per cent of the total variable cost followed by charcoal (21.72 %), water (17.51 %), electricity (7.89 %), interest on working capital (6.54 %) and bedding material (5.54 %), etc. The average gross returns realised per batch was ` 1,51,102/-; resulting in an average net returns of ` 18,474/-. The discounted cash flow analysis (at 12 % discount rate) revealed NPW of ` 30,64,889/- ; BCR of 1.54; & IRR of 39.95 per cent; thereby indicating the financial viability of br oiler farming.