Vol. 1 (5) : September-October 2010 issue
Green Farming Vol. 1 (5) : 531-534 (September-October, 2010) (New Series)
Interpersonal communication sources – influence on credibility as perceived by chilli and jowar crop growers and their socio-economic profile
M.S. NAGARAJAa1* and H.K. MARISWAMYb2
aExtension Education Unit, Univ. of Agriculture Sciences, Dharwad - 580 005 (Karnataka),
bDept. of Communication, Bangalore University, Bangalore - 560 024 (Karnataka)
Designation : 1Associate Professor, 2Reader
Subject : Agriculture Extension Education
Paper No. :
Total Pages : 4
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Revised accepted :
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Citation :
M.S. NAGARAJA and H.K. MARISWAMY. 2010. Interpersonal communication sources – influence on credibility as perceived by chilli and jowar crop growers and their socio-economic profile. Green Farming Vol. 1 (5) : 531-534 ; September-October, 2010 (New Series)
ABSTRACT
The study was conducted during 2004-05 in Kundagol and Dharwad taluks of Dharwad district of Karnataka. The results of the study revealed that majority of the chilli and jowar crop growers belonged to old and middle age categories, chilli crop growers are having higher education, large and medium land holding, joint type of family, more income, more economic motivation, high farming experience and medium level of extension participation as compared to jowar crop growers. Majority of the chilli and jowar crop growers preferred progressive farmers as most credible interpersonal communication source followed by friends and agricultural assistant was considered as some what credible interpersonal communication source followed by extension guide.
Key words :
Chilli crop growers, Credibility, Interpersonal communication sources, Jowar, Socio-economic profile.
