Vol. 2 (2) : March-April 2011 issue
Green Farming Vol. 2 (2) : 166-169 (March-April, 2011) (New Series)
Marketing management of biofertilisers in North Karnataka
R.A. YELEDHALLI1*, PEERSAB M. PIJAR2 and N. ASHOKA3
Dept. of Agribusiness Management, University of Agricultural Sciences, Dharwad - 580 005 (Karnataka)
Designation : 1Associate Professor, 2MBA (ABM) Student, 3Ph.D Scholar *Correspondence
Subject : Agriculture Economics, Agri-Business, Marketing & Statistics, Farm Management
Paper No. :
Total Pages : 4
Received :
Revised accepted :
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Citation :
R.A. YELEDHALLI, PEERSAB M. PIJAR and N. ASHOKA. 2011. Marketing management of biofertilisers in North Karnataka. Green Farming Vol. 2 (2) : 166-169 (March-April, 2011) (New Series)
ABSTRACT
The study highlighted present need of marketing management of biofertilisers covering four important aspects of “marketing mix” (viz., product, price, place and promotion) and problems and constraints in marketing of biofertilisers. A total sample of 90 farmers and 30 dealers/retailers were randomly selected from 15 villages in selected taluks. The data is subjected to conjoint analysis and tabular analysis. Conjoint analysis of farmer's preferences among different product attributes showed timely availability was most preferred attribute of biofertilisers. Price decision shows retailing cost involving storage cost which was the major cost of marketing. Regarding distribution, six marketing channels were identified in the study area. Spot demonstration was the most adopted strategy in case of promotional activities. Problems and constraints confronted in marketing of biofertilisers shows timely availability was most perceive problem of farmers and risky investment in case of dealers/retailers.
Key words :
Biofertilizers, marketing management.
