The experiment was taken up to elicit the information on performance of different turmeric (Curcuma longa L.) cultivars under red sandy loam soils of coastal Andhra Pradesh to predict the best cultivar. Experiment carried out with twenty four cultivars of turmeric evaluated in RBD with three replications during kharif of 2013-14 at Horticultural College and Research Institute, Dr. Y.S.R. H.U, Venkataramannagudem, Andhra Pradesh. The study revealed significant differences among the cultivars for different characters studied and the cultivar Shillong recorded the highest estimated fresh rhizome yield per hectare (74.30 t ha-1) followed by Roma (43.83 t ha-1) and Ranga (40.78 t ha-1) which were found suitable to red sandy loam soils of coastal Andhra Pradesh. The Shillong recorded the highest plant height (49.53 cm) which was on par with JTS-314 (46.86 cm). The cultivars Shillong (5.10) followed by Roma (4.46) produced maximum number of tillers per plant. The highest number of leaves per plant (12.06) in Sugandham which was on par with Parbani (11.53) and produced the largest leaf area (5843.83 cm2) and the highest LAI (2.63) in JTS-314. The maximum fresh weight of rhizomes per plant (388.80g) was found in Roma followed by Ranga (338.93g) and Sonajuli (337.20g) and dry weight of rhizomes per plant was recorded in Shillong (98.81g). The correlation studies revealed that, estimated fresh rhizome yield per hectare had significant positive correlation with traits like plant height, number of tillers per plant, leaf area, leaf area index, number of mother rhizomes per plant, number of primary rhizomes per plant, number of secondary rhizomes per plant, size of primary rhizome, fresh weight of rhizomes per plant and dry weight of rhizomes per plant suggesting the importance of these traits in selection of a cultivar and it can be identified for its suitability under red sandy loam soils of coastal Andhra Pradesh.