Present paper attempts to identify existing marketing channels, price spread and margins in Rangareddy and Mahaboobnagar districts of Andhra Pradesh. A probe is made to document the marketing problems along value chain. Simple random sampling technique has been used for the study. Maize has different channels as it gives rise to variety end products and reaches different consumer groups. Study confirmed that majority of farmers see their produce in the regulated markets Price spread and marketing costs calculated for five dominant channels of value chain like green cobs, sweet corn, poultry feed manufacturers, pop corn and kurkure making revealed that the price spread calculated reveals that in poultry feed manufacturing channel (3b) has highest producer's share in the consumer's rupee is 54.1, followed by channel of green cobs (1a), which is 51.25 and then the pop corn channel (4a) with 16.01, and for sweet corn (2b) and kurkure channel (5a) it is 10.62 and 4.5. The study found that even though diversified value addition is done for maize and margins are high for finished products, due share in the consumer's rupee is not received by the farmers, this can be achieved by initiating direct contracts between farmers and processors removing the present hurdles in the markets.