The study endeavored to identify the factors which motivated or compelled agripreneurs to establish business enterprises. To this end, 240 agripreneurs comprising both male and female processors, manufacturers, and traders from i.e. Chitoor, Krishna and Visakhapatnam districts of Andhra Pradesh were interviewed personally using a pretested interview schedule. The statistics employed for data analysis were Henry Garetts ranking method. The findings revealed unemployment (rank I), followed by the availability of raw material and marketing facilities for the product, insufficient family income and dissatisfaction with salaried job etc as the push factors. The ability to use previous experience (rank i), followed by family business tradition, desire to be independent and earning more income etc. were identified as the pull factors.