Jute is an important fibre crop in West Bengal which is suffering from negative demand over supply. Among the jute growing districts in West Bengal relatively higher productivity is observed in South Bengal than in North Bengal. Several reasons of technical nature for low productivity in North Bengal were initially identified of which micronutrient deficiency especially zinc is important one. After initial field survey over the North Bengal Districts, Dakshin Dinajpur district of North Bengal was selected and after the delineation of zinc deficient high and low jute productive areas the experiment was conducted with the objective of enhancing the productivity of jute through proper zinc application in soils. The results of the field experiment revealed that application of Zinc not only enhanced the productivity of jute, it improved the benefit : cost ratio and resistance of crop against insect pests and diseases.