The present study examined the trend in arrivals and prices of soybean in Bidar and Humanabad APMCs; various stakeholders in soybean value chain ; and consumer preference for value-added products of soybean. The primary data was collected from a sample of 40 soybean farmers, 10 traders, 10 wholesalers and 10 retailers of Bidar district; and 80 consumers in Bengaluru city. In the case of Bidar APMC, the arrivals and prices of soybean registered CAGRs of 44.52 per cent and 5.84 per cent, respectively for the reference period while the corresponding CAGRs were 53.90 per cent and 7.52 per cent, respectively for Humanabad APMC. In soybean value chain, the major actors / players involved include producers, wholesalers (soybean and / or value-added products of soybean), processors, retailers (soybean and / or value-added products of soybean) and consumers. There is no efficient value chain for soybean in the study area as there are some missing links between the players / actors within the value chain of soybean which have to be bridged for strengthening the value chain. Among the value-added products of soybean, majority (70 %) of the consumers preferred chunks followed by oil (65 %), sauce (44 %), flour (20 %), etc. Gemini brand of soybean oil, Nutrela brand of soybean chunks and Pantai brand of soybean sauce were preferred by majority (61.54 %, 60.73 % and 34.09 %, respectively) of the consumers.